Viiv is dedicated to preventing and treating HIV, a condition that disproportionately affects the LGBTQ Community.

The LGBTQ+ community represents 20% of gamers, yet they're barely represented in the world they play in.

​Let's create a campaign that ironically "unveils" iconic NPCs (non-playable characters) as queer, drawing attention to the pure lack of LGBTQ+ representation in video games