It Started with a Babbel

Crowbar Awards Submission September 2025

GenZ and Gen Alpha love to travel, and love telling their travel stories even more.

The best travel experiences? Spontaneous ones that are only possible when you can speak the native language. Becuase when you know another language while traveling, you never know how the story could unfold.

Out of Home

Subway stations & bus stops

Airports

IG Story Template for UGC Content

Experiential

Let’s ask tourists in the streets of major cities to share their most memorable story of speaking another language on that trip. We’ll capture their stories for social content, showing all the situations and opportunities that are possible when you know another language.

Each person that we interview will receive a Babbel Travel Journal to document their travel memories along their trip.

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