Young Shits Ad Club May 2025 Entry
Headphone usage has drastically decreased human interaction, leading people in cities to feel lonely and isolated. So what better than a nostalgic toy to bring people together over their favorite music? The solution was clear. We couldn’t help ourselves. We let the (i)Dogs out.
Let’s place 25 iDogs throughout New York City— each playing 1 of 5 different music genres (pop, rap, indie, house, rock). We’ll make a digital map in the Spotify menu bar that encourages users to find dogs near them, plus OOH placements to spread the news. People that find the dogs in person can scan its QR code to join the collaborative Spotify playlist that the dog is actively playing.
Spotify App Interface
Tap dots on map —> locate dogs near you
Dog Interaction
Scan QR code on collar —> collaborate on dog’s playlist
A week after releasing the dogs, we’ll invite everyone who joined each playlist to a live music event hosted by their iDog. Guests can enjoy the playlist they helped create while meeting others who share their taste in music. Spotify will tease the parties on social media and send exclusive invites to playlist members.